Stream our music to get us international – Efya
Written by Saltfmonline.com on October 10, 2018
Afropop singer, Efya has revealed that fighting for 100% Ghanaian content n he media is not enough to put Ghanaian musicians on the world level.
According to her, even though it was a move in the right direction, streaming music of preferred artistes gets them on the international market as compared to airplay.
The award winning singer said the introduction of several music streaming platforms now affords them the opportunity to gain global recognition if they get the right support.
In an interview on Starr Drive on Accra based radio station, Starr 103.5 fm, the Afro Pop artist stated emphatically stated in an interview with Giovani Caleb that music enjoying airplay on radio and tv was not enough to get our artists on the global level.
“If everybody in Ghana buys and streams a song when it comes out, we can go international. So when the music comes, go and stream the music”
“You don’t expect me to release a song and it will have more views from Nigeria than Ghana. We must support our own” – Efya further stressed
according to IFPI music report, streaming revenues grew 41.1% to become largest revenue source, driven by 176 million in 2017 alone.